Where's the Witch - Downtown St. Joseph Scavenger Hunt! Can you find the witch in all 13 participating locations?

PROGRAM DATES: October 1-31, 2026

HOW IT WORKS:
- Get your passport from the St. Joe Today (SJT) Welcome Center located at 301 State Street in downtown St. Joseph
- Go around to participating businesses to find the witch
- Get the passport stamped or initialed once you find the witch
- Turn in your finished passports to SJT for a prize!

PRIZE:
- Special prize from St. Joe Today
- Entry to win a St. Joe Today Gift Bag
- Winner will be drawn on Monday, November 2

2026 PARTICIPATING LOCATIONS

Affinity Salon

Forever Books

FuzzyButz Pet Boutique & Bakery

G&M Variety

Gelato Paradiso

Lana's Boutique

Olive Cart

Outta the Ashes

Slackers Too

St. Joe Maud Preston Palenske Library

St. Joe Today

The Toy Company

Wanderlust Outfitters

Calling all ghosts, goblins and ghouls for an evening of treats! Merchants of the Benton Harbor Arts District and Downtown St. Joe are excited to welcome trick-or-treaters at this festive event!

DOWNTOWN ST. JOE PARTICIPATING BUSINESSES:

Affinity Salon & Spa

Baroda Founders St. Joseph Tasting Room

Ben's Pretzels

Caffe Tosi

Cressy & Everett

Edgewater Gifts

Evermore Juice Bar

Forever Books

Fusion Center for Dance

FuzzyButz Pet Bakery & Boutique

G&M Variety

Gelato Paradiso

Gliks

Grant Stone

Grins of St. Joseph

Harbor Town Interiors

Herald Palladium

Kilwins

Lana’s Boutique

Lazy Ballerina Winery

Oh My Darlings

Olive Cart

Outta the Ashes

Perennial Accents

POSH

Slackers Too

St. Joe Community Taproom

St. Joe Today

State Street Stuff

The Boulevard Inn & Bistro

Urban Found

Wanderlust Outfitters

Waterfront Collective

Whitcomb Senior Living Tower

White Pine Winery

BENTON HARBOR ARTS DISTRICT PARTICIPATING BUSINESSES:

Abonmarche

Benton Harbor Arts Association

Benton Harbor DDA

Benton Harbor Public Library

Citadel Dance & Music Center

Citadel Dance & Music Center - MUSIC Building

Forest Moon Collective

Harbor Pilates

Herald Palladium

House Of Plunge

Krasl Art Center/Richard Hunt Studio Center

Morton House Museum

Phaseshifter Records

Rave Cannabis

Rotary Club of Benton Harbor Sunrise

Sourdough House & Coffee Bar

St. Joe Today

The Brick House

The GhostLight Theatre

The Livery

Water Street Glassworks

When Roses Bloom at Our House

Check out the BHDDA at the Benton Harbor Welcome Center (located on the corner of Territorial and 5th St.) for more community participants!

Where's the Witch - Downtown St. Joseph Scavenger Hunt! Can you find the witch in all 13 participating locations?

PROGRAM DATES: October 1-31, 2026

HOW IT WORKS:
- Get your passport from the St. Joe Today (SJT) Welcome Center located at 301 State Street in downtown St. Joseph
- Go around to participating businesses to find the witch
- Get the passport stamped or initialed once you find the witch
- Turn in your finished passports to SJT for a prize!

PRIZE:
- Special prize from St. Joe Today
- Entry to win a St. Joe Today Gift Bag
- Winner will be drawn on Monday, November 2

2026 PARTICIPATING LOCATIONS

Affinity Salon

Forever Books

FuzzyButz Pet Boutique & Bakery

G&M Variety

Gelato Paradiso

Lana's Boutique

Olive Cart

Outta the Ashes

Slackers Too

St. Joe Maud Preston Palenske Library

St. Joe Today

The Toy Company

Wanderlust Outfitters

St. Joe Today hosts Countdown to New Year, a daily giveaway event through the month of December!

HOW TO ENTER:

Each time you spend $25 (one time or cumulative purchases) at an SJT member business you will receive one entry.

Qualifying purchases must be made at an SJT member location between November 20 - December 13, 2026

To receive an entry form, please present receipt(s) of purchase(s) to an SJT staff member at the Welcome Center. The Welcome Center is located at 301 State Street in downtown St. Joseph.

For a list of SJT members, visit:

EAT - stjoetoday.com/eat

SHOP - stjoetoday.com/shop

STAY - stjoetoday.com/stay

PLAY - stjoetoday.com/play

Shoppers will earn double entries on purchases made on November 20 (Luminary), November 28 (Small Business Saturday) and December 5 (Reindog Parade). 

PRIZES:

Prize winners will be drawn daily, December 1-13.

Winners for December 14-31 will be drawn and announced on December 14 to allow more time to use gift cards!

Prizes are $50 gift certificates from various SJT member locations.
 

Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 20 kick off the holiday season with two great community events - Luminary and Countdown to New Year.

LUMINARY | 5:00p-8:00p | Downtown St. Joseph
Luminarias will light your way as you stroll through and explore downtown St. Joseph from 5:00p-8:00p during Luminary! Participating locations invite you to eat, shop, drink and be merry while you enjoy this charming lakeside town.

COUNTDOWN TO NEW YEAR | ALL DAY | Throughout SWMI
EAT, SHOP, STAY, PLAY throughout SWMI for a chance to win local gift cards! Shoppers and diners can turn in receipts to the St. Joe Today (SJT) Welcome Center from purchases made November 20-December 13 at SJT member businesses. Earn one entry for every $25 spent (one time or cumulative purchases). SJT will draw winners throughout the month of December. Visit stjoetoday.com/countdown for more details! Shoppers will earn double entries on purchases made on November 20 (Luminary), November 28 (Small Business Saturday) and December 5 (Reindog Parade). 

SNOWFLAKE SCAVENGER HUNT | 5:00p-8:00p | Downtown St. Joseph
Join us for a special scavenger hunt for one night only! Find the snowflake hidden in 10 participating locations in downtown St. Joseph. Visit the St. Joe Today Welcome Center (301 State St.) to grab your passport and get started!

HOLIDAY TROLLEY | 4:30p-8:30p
Hop on the Holiday Trolley for a FREE ride around downtown St. Joseph on Luminary night! The festively decorated Trolley will make continuous loops on this route from 4:30p-8:30p.

STOP 1: The Boulevard Inn & Bistro (521 Lake Blvd.)
STOP 2: Corner of Ship ST. and Alley (610 Ship St.)
STOP 3: Pleasant Street Plaza/The Market (301 Main St.)

TROLLEY ROUTE MAP

2026 LUMINARY PARTICIPANTS: TBA

Celebrate small businesses in Southwest Michigan! Local businesses are excited to welcome the community into their stores to find unique, one-of-a-kind merchandise. Small Business Saturday promotes shopping small to support your neighbors, family, friends and local economy.

2026 SMALL BUSINESS SATURDAY PARTICIPANTS:

Celebrate the winter season in Michigan’s Great Southwest! Attendees will enjoy extended shopping hours, events, special offers and more.

WEEKEND SCHEDULE: 

FRIDAY
      Light up the Bluff | 6:00p (Ceremony), 6:30p (Tree Lighting) | Lake Bluff Park
      Merry & Bright Weekend | All Weekend | Throughout Southwest Michigan

SATURDAY
      Reindog Parade | 3:00p | Downtown St. Joe
      Santa's House | 4:00p-7:00p (special hours immediately following the parade) | Downtown St. Joe
      Merry & Bright Weekend | All Weekend | Throughout Southwest Michigan

SUNDAY
      Holiday Artisan Market | 11:00a-4:00p | Union+Social
      Santa's House | 1:00p-5:00p | Corner of State & Pleasant
      Merry & Bright Weekend | All Weekend | Throughout Southwest Michigan

2026 MERRY & BRIGHT WEEKEND PARTICIPANTS: TBA

The annual Reindog Parade is a great time for all. This event features dressed up pets and their owners in a variety of holiday garb. Be prepared to see all kinds of costumes from “Santa Bernards” to “Reindeer Rottweilers” – definitely a must-see event! The event also marks the arrival of Santa. After the parade, children can share their wish lists with Santa at Santa’s House.

PARTICIPANT INFO:
Those who wish to participate in the parade MUST register in advance at stjoetoday.com/reindog or day of at the Welcome Center. Cost: $5/pet - additional pets $3 each. If you’re looking to take home a prize, judging begins at 1p and ends at 2:45p right outside the Welcome Center. The parade will kick off at 3p, participants are asked to line up at the corner of Elm & State Streets by 2:50p.

Day-of Registration: 12p-2:45p (Welcome Center)
Judging: 1p-2:45p (Outside of Welcome Center)
Parade Start: 3p (Corner of State & Elm) 

2026 FAQ's

Registration will open at 10a on November 1, 2026!

REGISTER HERE

Picture perfect holiday fun is available weekends in December in downtown St. Joseph. Santa's house will be located on the corner of State and Pleasant Streets - outside of the St. Joe Today Welcome Center.

Photography is not provided. Everyone is encouraged to bring their own camera!

Santa’s House Hours: December 5-23
December 5 | 4:00p-7:00p
December 6 | 1:00p-5:00p
December 10 | 4:00p-6:00p
December 11 | 4:00p-6:00p
December 12 | 12:00p-5:00p
December 13 | 1:00p-5:00p
December 17 | 4:00p-6:00p
December 18 | 4:00p-6:00p
December 19 | 12:00p-5:00p
December 20 | 1:00p-5:00p
December 21 | 12:00p-5:00p
December 22 | 12:00p-5:00p
December 23 | 12:00p-5:00p

Join us for an indoor Holiday Artisan Market from 11:00a-4:00p at Union + Social!

Want to become a vendor? Visit our Vendor Information page. 

2026 VENDORS:

Alexandra N Designs

Bake Effect

Blind Date with Book with Hemi

Bookfield Books

Bows & Blooms by Katie

Cakes Be Poppin

Creative Karyin

Doebeli Toffee LLC

Eclectic Pearl Crafting

Eerie Embers Candle Co.

Embolden Candle

Enrich Moments Candles

Fernau & Forever Knits

Finny Lou & Co.

Grace & Hope Creative

Happy Goat Soap

Ian and Grace Woodworking Studio

Ivy Nicole Natural Remedies

Kalerville Farms

Kalerville Kreations

Maisy Miles Designs

Nancy Buckleitner Fabrics

Old Fashioned Family Popcorn

Paws of Hope

Peachy Little Pegs

Pebble Creek Creations

Permanent Jewelry & Charm Bar by Becca Sircher

Readiness Center

Southwest Links Permanent Jewelry

Sticky Spoons Jam

Straight from the Lake

Sweet Mitten Candy Co.

Terrencia Creations

The Bula Shop

The Cookieverse

The Paper Lotus Studio

Treeline Trinkets

Whimsy Soaps